In 2020, camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s inception, Sierra Designs has donated nearly $60,000 in gear and a percentage of web sales to several nonprofits dedicated to improving economic, societal and education access for underrepresented groups in the outdoors.
Further committing to its mission of a more inclusive and attainable outdoors, Sierra Designs is announced Reach Out partners for 2023: Women’s Wilderness, LGBT Outdoors, Outdoors For All, and SoulTrak Outdoors.
In addition to $2,000 in product donations and 1 percent of web sales per quarter, Sierra Designs pledges to provide education, event support and an awareness campaign for each participating partner.
The brand will use its platform to share each organization’s mission via social media, email newsletters and media opportunities.
“Sierra Designs was founded with the vision that all people deserve to have good gear for exploring the outdoors, regardless of their background or experience level,” said Alexandra Black-Paulick, Marketing Manager for Sierra Designs. “Our Reach Out program helps us fulfill that mission by partnering with organizations that are increasing access to the outdoors.”
