Sierra Designs Adds New VP/GM

Sierra Designs welcomed veteran Exxel Outdoors team member George Bryant back as the brand’s new vice president and general manager.

Bryant has a long history with Exxel Outdoors, having started as a special projects intern for American Recreation Products (now a part of Exxel) while he was a graduate student at CU-Boulder. He then spent the next five years with the company, most recently as the senior director of sales and marketing for the Kelty brand.

Bryant returns to Exxel and Sierra Designs after serving as the retail and national accounts manager for Textron Specialized Vehicles, manufacturer of recreational vehicles from brands including Arctic Cat, Textron Off-Road and E-Z-GO


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