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Thursday, July 29, 2021

SIA Names New President

The SnowSports Industries America (SIA) board of directors announced Nick Sargent as SIA’s incoming president. Sargent, who most recently held the position of vice president of global business alliance at Burton Snowboards, will begin in a transitional role before succeeding David Ingemie as president following January’s 2016 SIA Snow Show in Denver and On-Snow Demo at Copper Mountain.

During his tenure at Burton Snowboards, Sargent was responsible for cultivating the brand’s global partner portfolio. By tapping new markets, he paired corporate brands like 3M, Fox Sports, Garmin, Mini, and Pepsi with snow event and product partnerships. Prior to his 12 years with the snowboard brand, Sargent managed adidas-Salomon’s global winter Olympic initiatives.

“With significant experience in snow sports and a penchant for growing the industry, Nick will be a huge asset for the organization and our partners,” said Bob Gundram, chair of SIA’s Board of Directors, and president of C3.

“A great admiration for the association’s accomplishments in an industry I love has me very excited and honored to be joining SIA,” said Sargent.

Sargent will begin in a transitional role, at SIA’s Washington, DC headquarters, on August 24th and assume the role of president following the 2016 SIA Snow Show. Ingemie will remain at SIA in the role of immediate past president and lead an archival project preserving the organization’s 60+ year history.

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