Snowsports Industries America (SIA) has named Stefanie Luciano as its new director of strategic alliances and membership, putting a veteran marketing and sales professional in charge of the organization’s membership and the push to create a broad new range of business opportunities. Luciano will be tasked with continuing to deliver and grow the membership value as well as creating new strategic partnerships with SIA and the organization’s newly acquired, consumer-facing platform, Snowbound Festival.
Luciano comes to SIA after most recently serving as the director of partnership marketing for Fathom Events, one of the top distributors of content to movie theaters and live events in North America. Luciano also spent six years as a marketing and sales director with Colorado-based Active Interest Media. Luciano has also served as the vice president of marketing for the Bonnier Mountain Group/Mountain Sports Media and as the director of marketing and event sponsorship for Plum TV, where she worked with brands such as Absolut, Jaguar, Lexus, and Verizon.