SIA Exhibitor Numbers Get Lift

SnowSports Industries America will welcome a record number of 172 new exhibitors to the 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center. From new snow sports tech to women’s helmets to colorful printed onesies, some brands will make their industry debut at this year’s Snow Show, while others are circling back after a hiatus.

“Each year, the SIA Snow Show attracts new companies looking to expand their distribution or launch a new brand,” commented David Ingemie, SIA President.  “New products, new brands and new faces always up the energy of the Show floor.”

“Since goTenna is the first product of its kind — a new category, really — it’s important for us to connect with the core snow sports retailers and media so they can see, firsthand, how we have improved communication in the outdoors,” said Daniella Perdomo, goTenna Founder.

“I believe Sherpa has a lot to offer the buyers that attend the Snow Show,” said Terri Reade, Sales Manager at Sherpa Adventure Gear.  ”The Snow Show widens our exposure beyond the outdoor market.  We know our users climb but they also ski powder, so we believe our technical winter sports apparel, hand knit sweaters and accessories will really appeal to the snow sports market.”

For an up-to-date list of new exhibitors and links to their websites (when available) go to:  SIAsnowshow.com/newexhibitors.