Snowsports Industries America (SIA), a trade association for the winter sports industry, named four distinguished industry leaders to its board. The appointments bring unique expertise and fresh perspectives, and will play a critical role in guiding the snow sports industry through a period of transformation.
New directors include:
- Gary Fleming (president and CEO, Winter Sports Retailers).
- Sergio Kiehl (president and CEO, Fischer Sports USA).
- Helmut Holzer (director anticipation and advanced research, Atomic Austria).
- Drew Saunders (GM, North America, Oberalp Group).
“Innovation and evolution require fresh thinking and a willingness to challenge the status quo,” said Nick Sargent, SIA’s president. “Gary, Sergio, Helmut and Drew bring not only exceptional experience but also a diversity of ideas and insights drawn from their unique journeys in the industry. This will be critical as we strive to meet the needs of a changing marketplace and an increasingly diverse consumer base.”
