Shimano Announces Setup of Spanish Operations

Shimano Europe announced the setup of its own business operation in Spain for cycling components, cycling gear and fishing tackle.

Macario Llorente S.A. had been Shimano’s distributor for bike-related business in Spain, but Shimano has terminated the exclusive distribution agreement with Macario Llorente in order to cease the existing distribution for the bike business. Both parties reached an agreement on terms and conditions of termination last May. The current distribution agreement will end on the 31st of December 2020. Shimano will not take over Macario Llorente. Shimano plans to establish, through Shimano Iberia, its own business network for marketing, sales and distribution of cycling components and cycling gear in Spain after the termination of the distributorship

Normark Spain S.A., a distribution subsidiary of Rapala VMC Corporation, has been an exclusive distributor of Shimano, G-Loomis and Power Pro fishing tackle products in Spain, Portugal and Andorra. Early 2019, Shimano and Normark Spain agreed to terminate the exclusive distribution agreement effective on July 1, 2020. From this date Shimano will, through its new distribution subsidiary, Shimano Iberia S.L., set its own business network for marketing, sales and distribution of Shimano, G-Loomis and Power Pro fishing tackle gear in Spain and Portugal. This move, together with the transition to direct distribution in France and Switzerland starting on the same date, is part of Shimano’s plan for further strengthening its fishing tackle business across Europe, aiming for establishing improved direct retail relationships.

 The market coverage of Shimano Iberia for fishing tackle concerns Spain and Portugal. For cycling components, parts & accessories and soft goods it concerns Spain only.

 Shimano Iberia will have approximately 50 employees and will be led by Eduardo Roldan, Managing Director of Shimano Iberia. He also continues to be Managing Director of Shimano Italy Bicycle Components S.R.L and Shimano Italy Fishing S.R.L. The fishing tackle business will start up from 1st July 2020. The start of the bike business is planned for the 1st January 2021.

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