After a decade of innovative, female-focused designs, lifestyle bag brand Sherpani has chosen to expand its audience. Sherpani will be announcing the official release of its latest brand extension, Ascentials Pro, at the upcoming Outdoor Retailer Show next week, July 23-26 in Denver, Colo.
These bags are designed to fill the space between your technical mountain pack and your campus messenger. The collection links outdoor adventure gear to business travel, while maintaining on-trend style, said the company.
The five bags in the Ascentials Pro collection are crafted from a smooth, brushed nylon, which is water resistant and durable, yet soft to the touch. Each bag features anti-theft RFID lining, sleek matte black hardware, custom stylized zippers, and functional, minimalistic designs. These products are priced between $59 and $129 retail and come with an unlimited lifetime guarantee.
“We did a soft launch of Ascentials Pro at the January OR Show and the reaction was very positive; we signed two national accounts and over 50 Independents,”said Ascentials Pro CEO, Ed Ruzic. “It’s clear that the market is hungry for a line of bags that are outdoor-ready and still business refined.”
