CamelBak announced the hiring of Greg Williamson as president of the company, effective July 16. Williamson brings to the company extensive experience in consumer products and large global brands, specifically in strategy and product development, channel marketing and brand building, and international markets, said CamelBak.
Prior to joining CamelBak, he was the chief marketing officer (CMO) for EagleRider Motorcycle Rentals and Tours, and the CMO for Arctic Cat, Inc. He has two decades of experience with leading hardware brands as well as held the president role of Stanley Black & Decker – Pfister Faucets.
“The iconic nature of the brand and the position it has carved out in the marketplace is impressive and a tremendous asset,” said Williamson. ”Over the years I have come to appreciate leading committed teams who are passionate about what they do and the customers they serve. This dynamic is incredibly evident at CamelBak and gives us a strong foundation as we move the business forward. These are products and end markets I get excited about and personally participate in, so when the offer was made to come lead the team, the decision was a no-brainer.”
Williamson is working from CamelBak headquarters in Petaluma, Calif.