Sherpa Adventure Gear announces that Peter Novak will be joining the Sherpa team as president. In his role, Novak will oversee commercial strategy, sales, marketing and branding at Sherpa.
Novak brings an extensive background in sales, marketing, brand development and strategy in the outdoor industry and beyond, most recently holding the position of vice president of sales at 5.11 Tactical. Previously Novak held leadership positions at Kelty, Mountainsmith and Royal Robbins.
“The Sherpa brand has an incredible story, but is still young and has so much potential,” says Novak. “We have a big opportunity to share this story with more people — generating more brand exposure, expanding into new categories and growing the brand here in the North America.”