Sherpa Adventure Gear named Terri Reade as it new Sales Manager for North America. Reade has worked in the outdoor industry since 1993and brings broad experience in retail, merchandising and management to the job at Sherpa Adventure Gear, says the company.
Reade will oversee sales strategies and manage vendor relations with the company’s expanding dealer network in the United States and Canada. She officially started her new job on October 6.
“Terri brings an impressive bandwidth of experience, as well as a vital and very progressive aptitude on how to adapt to a rapidly changing retail environment,” said Tashi Sherpa, founder and CEO of Sherpa Adventure Gear. “In Terri, we also found someone who is dedicated to upholding our vision and who has the right mind set and skills to formulate our strategy to build
and grow business the Sherpa way.”
Reade was already familiar with Sherpa Adventure Gear from her time with Colorado retailer Jax Mercantile Company, where she held key positions beginning in 1993 and helped Jax grow to a six-store eterprise with more than 450 employees and a 10-fold increase in revenue.
“When I was introduced to Sherpa Adventure Gear apparel at Jax, I immediately connected with how the company conducts its business with its philanthropy,” said Reade. ”With my personal connection to its mission, I plan to immerse myself in growing the awareness of the brand in current and emerging markets.”
Most recently, Reade worked for Seattle Sports as General Manager. In addition to her retail experience, Reade has experience as an independent rep for Hi Altitude Sales and Consulting and as a factory representative for Columbia Sportswear.
Reade can be reached at terri@sherpaadventuregear.com or (425) 251-0760 ext. 101.
