Backpacker and Skiing Magazine announce the launch of the 14th annual Get Out More Tour, an interactive mobile media and education outreach program inspiring readers and encouraging participation in active outdoor pursuits. The Get Out More Tour, which takes place from October 17, 2014 to February 23, 2015, will stop at 50 U.S. retail venues throughout the United States providing consumers with gear, outfitting and travel advice.
“The Get Out More Winter Tour collaborates with specialty outdoor retailers to engage with consumers one on one who are eager to get outdoors and are seeking recommendations to ensure the best possible experience,” said Caitlyn Pepper, Event Marketing Manager at AIM Media. “At each retail stop, the Get Out More Tour brings the pages of Backpacker Magazine to life. Hosted by seasoned outdoor athletes and, with the support of our 12 sponsors, we are presenting a very robust program on the latest technologies, best practices and what is trending in outdoor travel.”
Professional, experienced, and highly skilled winter tour ambassadors, Robin McElory and Sarah Scott, will represent Backpacker and Skiing Magazine. While on tour, they live the Get Out More mantra, skiing, mountaineering, and enjoying the great outdoors along the way.
Sponsors include Chaos, Fenix Lights, Halfpops, PrimaLoft, Inc., Sierra Sage, Subaru, Terramar, Heat Holders, and Thule. Key retailer stops include Campmor, REI and Scheels, among others.
“The Get Out More Tour is an excellent tool for PrimaLoft to educate outdoor enthusiasts about our new product, Performance Down Blends,” said David Newey, global marketing director at PrimaLoft. “We love the concept of working side by side with retailers who are at the front line with consumers, especially now when dressing for cold weather is top of mind. We look forward to introducing more people to the benefits of PrimaLoft.”
For a complete list of Get Out More Tour events and locations, visit www.skinet.com/skiing/articles/get-out-more-tour-winter-edition
