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Tuesday, July 27, 2021

Sherpa Acts Locally

Sherpa Adventure Gear announced the launch of its new website and integration with Locally, the online-to-offline shopping platform. Along with the new website and new collection of products, integration of the Locally platform allows consumers to easily find a local retailer that carries Sherpa Adventure Gear products or a certain product through the new Dealer Locator and Product Locator, respectively.

The Locally-powered Product Locator enables a shopper viewing a specific item to see which nearby store has that exact item in stock, including the desired color and size. If a given product isn’t in stock nearby, the locator recommends similar styles that are available at retailers in close proximity to the shopper. The Product Locator is powered by retailer inventory feeds using Locally’s simple POS sync, which updates at least once a day, often hourly, and in some cases, in real-time.

Sherpa Adventure Gear also launched Locally’s Dealer Locator – powered by its OpenStoreFront data harmonization engine – which will help the brand present the most accurate store information to shoppers. Locally’s Dealer Locator also incorporates store inventory to show shoppers what Sherpa products are in stock at each store and lets them complete a purchase, either by putting a product on hold for in-store purchase or paying online for in-store pickup.

“After months of hard work and decision making on the look and feel of the new website we are extremely happy with the outcome,” notes Tsedo Sherpa-Ednalino, chief operating officer of Sherpa Adventure Gear. “We believe that this new website represents us as a brand seamlessly and invites consumers to learn more about our story and products. Plus with the integration of Locally we give the choice back to our customers if they would like to buy online or in their local retail store.”

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