Selk’bag, the original wearable sleeping bag brand, announced the addition of Alexandra De la Torre as brand manager focusing on strategic marketing and e-commerce.
De la Torre joins Selk’bag with a Master’s degree in Sports Industry Management from emLyon Business School in Paris and brings a wealth of marketing experience to the brand, most recently with Boardriders’ South America licensee OYM Brands in Lima, Peru.
As a marketing communications manager, De la Torre worked on brands including Roxy, Quiksilver, DC Shoes, Fox Racing, Wrangler and Lee Jeans. Currently based in Costa Mesa, Calif., De la Torre will report directly to Selk’bag CEO Cristobal Murillo.
“Ale joining our team is perfect timing,” said Cristobal Murillo, co-founder and CEO of Selk’bag. “We’ve revamped our entire production to post-consumer recycled materials and are experiencing record sales; Ale’s experience, enthusiasm and positivity will help Selk’bag usher in our next phase of growth.”
For more information on Selk’bag, to sign up for brand news and more, please visit www.SelkbagUSA.com.
