Pursuing its mission of making the outdoors accessible to all, Seirus Innovation, leaders in cold weather accessories and cutting-edge technologies, expands its offering of junior-specific apparel and accessories for the 2022-23 winter season.
Recognized for its selection of hats, gloves, mitts and face protection for adults and children, Seirus is focused on designing high-quality products at an accessible price, and making sure they’re available to everyone in the family.
“We know how important being comfortable is to establishing a long-lasting relationship with the outdoors,” said Danica Carey, director of marketing at Seirus. “Which is why we’ve put so much focus on creating options that will keep both kids and parents happy. From the start of our design process, we’re working to make sure we deliver the best product at the best price so everyone can stay outside. We’ve given parents tons of options in hats, gloves, mittens and now base layers to keep their kids warm and dry for outdoor activities throughout the winter.”
Base Layers:
The Junior Heatwave Lite reversible base layers harness the warming power of Seirus’ Heatwave technology for breathable, quick-wicking and fast-drying warmth. The top features a crew neck and relaxed fit, and the bottoms feature a wide, flat waistband and flatlock seams for all-day comfort.
Seirus HeatWave technology is a dual-stage heating system that combines reflective technology with kinetic properties to amplify your body heat and reflect it back to you. By itself, the engineered Thermal Reflective Layer amplifies 20 percent more warmth inside than traditional linings. Additionally, a kinetic process uses the wicking energy to generate a 4-5 degree increase in warmth, keeping you drier and making for a thin and versatile, actively performing fabric.
Junior Base Layer Lite Reversible Tops: $74.99
Junior Base Layer Lite Reversible Bottoms: $74.99
Gloves:
The Junior Shadow Magne Mitt combines the best elements of a glove and a mitten, but with a magic magnetic opening for quick finger access.
Junior Shadow Magne Mitt: $79.99
Head and Face Protection:
The Junior Fuzzy Neck Up, Junior Fuzzy TNT Balaclava and Junior Polar Plush Neck Up hold in the heat and feature colors that will get any kid or teen stoked to play all day.
Junior Fuzzy Neck Up: $19.99
Junior Fuzzy TNT Balaclava: $17.99
Junior Polar Plush Neck Up $15.99
Seirus has been innovating ways to keep extremities warm and comfortable, resulting in more than 20 patents from 1978-2021 including one of the first to the market with rechargeable heated gloves. From skiing to celebrating, it uses advanced fabrics and technologies in a unique R&D culture where everyone at the business critiques, tests and designs products that redefine all-weather comfort.
