Sanuk, a division of Deckers Brands, today announced the next iteration of its collaboration with iconic rock band, Grateful Dead, powered by Warner Music Artist Services. The collection is first available exclusively on Sanuk.com and will be hitting retail stores beginning April 1.
This next round of the collaboration was designed for all ages and features new patterns in the popular Yoga Sling 2, Furreal Classic flip flop, Donna and Vagabond Sidewalk Surfer styles, building off the inaugural collection which made its debut in April 2019. An option for kids also makes its way to the stage with the Lil’ Walker style joining the lineup. The famously spirited Grateful Dead dancing bear icons are the stars of the show, rocking their high-stepping march prominently on all styles. Retail prices range from $36 to $60.
“We’re pumped to release a second collection as a tribute to one of the most celebrated rock bands of all time,” said Seth Pulford, Director of Marketing at Sanuk. “The visual and musical symbols that represent the Grateful Dead stand apart from every other band, and that’s what we’re hoping to achieve with these new patterns and colorways in classic Sanuk styles. And knowing their impact is timeless, it only made sense to create a collection for all ages.”
