Luxury Italian shoemaker Santoni has chosen Fluent Commerce’s distributed Order Management System (OMS) to enhance its online and in-store customer experience.
Founded in 1975 by Andrea and Rosa Santoni, the company began as a small family business selling only classic buckle and lace-up shoes but has since grown into a global brand selling luxury leather shoes, handbags and apparel in Asia, Europe and the United States.
Fluent Commerce will implement new fulfillment options for Santoni customers including Click & Collect, Ship from Store and being able to buy online and return in store.
Santoni’s Chief Innovation Officer Francesco del Bosco said, “It is critical for us to ensure that our customer experience lives up to our brand, which stands for discreet luxury and quality without compromise. “Fluent Commerce stood out to us as a vendor with a strong track record of working with leading luxury brands. We look forward to working with them and their partners to optimize our omnichannel strategy and ultimately enhance our customer experience.”
Santoni, which employs 700 people globally, will roll out Fluent Order Management in Italy and the United States. The platform will support Santoni’s warehouse operations in each respective region and approximately 20 Points of Sale.
