Salomon announced the appointment of Anthony Diana as its new regional category manager for footwear in the U.S. In his new role Diana will work closely with both the sales and commercial organizations to accelerate growth of the brand.
Diana joins Salomon’s U.S. team with more than nine years of experience in the outdoor industry and seven years with multiple brands from Amer Sports, the parent company of Salomon, Suunto, Wilson, Atomic, Arc’teryx, Mavic and Precor. During his time with these brands he has served as a product line manager for Mavic, where he created, and brought to the cycling market the first “wheel-tire system.” which launched Mavic into the tire category. He also served in both a global product management and commercial manager role for Salomon footwear during his previous years with the brand where he focused on growing key strategic accounts and developed the Forces category. 　
“I’m delighted to join the U.S. footwear team,” says Diana. “They have built outstanding momentum for Salomon in the market and I’m pleased to become a part of that adventure. Having in-depth knowledge of the product pipeline in Annecy will help in maturing this market even more and creates very exciting times ahead of us.”
