Seeking to offer mountain sports enthusiasts an enhanced multi-brand customer experience, the Rossignol Group announced the opening of the “Start Gate” store in Bromont, Quebec, Canada, marking a new step in its multi-season and multi-activity development strategy. The concept store will be managed in partnership with Sports Bromont, one of the Group’s strategic retail partners in the region.

Much more than simply a store, Rossignol’s Start Gate concept is designed to offer all mountain sports enthusiasts special-themed merchandising areas as well as a range of services for equipment customization and maintenance.

Inspired by the vibrant energy of the start gates at amateur and professional events, the multi-season and multi-activity concept celebrates the moments of anticipation and impatience experienced by all athletes.

The Bromont store offers customers the best products from the Group’s brands in a single location as well as specialized technical and customization services that will include:

• Ski Lab – a ski preparation, servicing and repair workshop.
• Boot Lab – the Start Gate store includes an area devoted entirely to boot-fitting and foot expertise that uses advanced techniques to customize ski boots.
• Bike Lab – the Start Gate bike workshop offers specialist maintenance and more advanced services (suspension, braking systems) for e-bikes: management of all electrical problems, with a particular focus on Shimano components. It also offers a tailored bike-fitting service.
• Ski rental – including the latest products of the season from Rossignol and Dynastar, perfectly prepared in the specialist laboratory.

Customers in the Start Gate store can make an appointment with a Rossignol “starter” –qualified professionals and passionate practitioners who draw on their expertise to provide the best possible guidance and advice to help each individual choose the most appropriate equipment for their level and discipline.

The Rossignol Group has four factories in Europe (Artès in Spain, Montebelluna in Italy and Nevers and Sallanches in France), and produces around 80 percent of its winter sports equipment in these European factories or at its local subcontractors. Start Gate brings together the entire universe and diversity of the Rossignol Group brands, from head to toe throughout the four seasons.

The Start Gate shop in Bromont is located less than an hour from Montreal, in the heart of the Cantons de l’Est. A prized four-season outdoor destination, Bromont is considered the cycling capital of the country, with all disciplines represented: downhill, enduro, cross-country, road, gravel, BMX, dirt jump, fat bike and track.