Rossignol – following the recent introduction of its new collection of technical trail-run footwear and apparel for Spring-Summer 2025 – announced an expanded partnership with Panorama Mountain Resort. With this, it will serve as title sponsor for Panorama’s inaugural trail-running event: The WILDness presented by Rossignol.
Situated in British Columbia, Canada’s Purcell Mountains, Panorama Mountain Resort will host the event June 27-29. This one-to-two-day race invites runners of all skill levels to push their personal limits and embrace B.C.’s alpine wilderness.
The event will also allow runners and spectators to get a first look and feel for Rossignol’s new trail-running offer.
“We’re very excited to expand our partnership with the team at Panorama to launch its inaugural trail running event,” said Nick Castagnoli, senior brand director, Rossignol. “We each share a long-term vision to support and inspire the trail running community. Following our successful launch into the trail-running segment this Spring, the timing is perfect. We invite everyone to come out and join us to support, race or spectate. It should be a great weekend.”
Available for all comers, throughout the weekend-long event, Rossignol will offer “race-ready” Vezor and “training day versatile” Venosk models for men and women to try on and test out on the trails. Each tester will be rewarded with Rossignol goodies, and can enter to win a new pair of their own trail-run shoes.
Although Rossignol has been involved in mountain sports since 1907, this is its first foray into the competitive trail-run segment.
