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Thursday, June 17, 2021

Rossignol Opens Aspen Retail Store


Building on the success of its Aspen retail “pop-up” boutique, Rossignol has now opened the doors to its larger, permanent retail location in downtown Aspen.

Located at 534 E. Cooper Ave., the new 2,500 square-foot location offers a broader selection of the brand’s technical outerwear and lifestyle apparel, and an exclusive Rossignol demo experience for men, women, and juniors.

Conveniently situated a short walk from the Aspen Mountain Gondola, the new retail outlet sits on one of the busiest corners in downtown Aspen, occupying the legendary “Boogies” building, previously home to Boogie Weinglass’ legendary clothing store and namesake ‘50s style diner.

“Over the past three years we’ve been incredibly lucky to share our brand with the Aspen community,” said Francois Goulet, President, Rossignol Group North America. “This new store location embodies so much of the town’s vibrance. We couldn’t think of a better place to showcase our new collections and Rossignol’s 110-year-plus history in winter sports.”

Rossignol’s BLACKOPS Collection of freeride skis are a key high-performance demo offering in the store, specifically the flagship BLACKOPS Sender Ti and women’s counterpart, the Rallybird Ti, both of which have been turning heads and winning awards in this season’s gear guides and media tests.

Beyond its new freeride range, the store offers a complete selection of exclusive high-performance ski and snowboard demos for all stripes of skiers and riders.

For those seeking true mountain-to-city fashion, Rossignol’s collection of rugged yet sleek winter footwear will be a welcome addition to the Aspen store. Inspired by Rossignol’s alpine legacy and heritage based in the Alps, the Megeve collection and the Chamonix collection blend chic urban style with mountain durability and function.

The Aspen location joins Rossignol’s growing list of retail stores and pop-up locations throughout Canada, China, France, Italy, Norway Switzerland and The United States.

Store hours in Aspen are from 9 a.m. to 6 p.m., Monday through Sunday until the end of the winter season. Safety of course remains a top priority in-store for staff and guests with increased in-store sanitation and social distancing measures, hand-sanitizing stations, and free facemasks.


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