Rossignol Group has appointed Jeff Courter as its Nordic Category Manager, North America. Courter will oversee the company’s Nordic business throughout North America, working with regional and global sales, marketing and commercial teams to drive category growth in Canada and the United States.
Courter replaces Jacques Vincent, who will retire in March 2022. A long-time veteran of the Rossignol Group, Vincent started his career in 1975 working in sales and distribution before establishing SIDAS Canada and later joining the Rossignol brand in 1995. He will be involved in the search to fill a new Nordic position intended to further support the category in Canada.
A passionate skier, cyclist and trail runner, Courter is a 30-year outdoor industry veteran and former competitive athlete with experience spanning across retail, sports marketing, product marketing, product development, race service, and sales. He has served as Rossignol Nordic Category Manager for the United States since 2016 during which time he oversaw category growth for the brand, including a 40 percent surge in Nordic sales during the 2020/21 winter season.
In addition to his broadened role for the NorAm market, Courter’s involvement with the global design and development team will ensure Nordic market needs in NorAm continue to be met as he helps bring those products to market.
