Roamly Taps Former SVP of Good Sam as Chief Commercial Officer

Roamly, an RV-focused insurtech for the outdoor enthusiast market, announced former Senior Vice President of Good Sam, Mary Heneen (pictured), as Chief Commercial Officer, and former Claims Director for Root and Uber, Jessica Ballard, as Director of Claims.

The announcement comes on the heels of what has been a banner growth year for the world’s first RV-focused embedded insurtech for travel marketplaces.

“Our team is proud to welcome these two impressive leaders into the fold of the growing Roamly family and we’re eager to see what untapped efficiencies, growth opportunities, and innovations are ahead of us with their hands at the wheel,” said Roamly’s Chief Insurance Officer Aaron Ammar.

As CCO, Heneen will lead Roamly’s insurance growth opportunities and partnerships. Prior to joining Roamly, she worked in strategic revenue growth development and marketing at several fortune 500 companies, including DIRECTV, Amazon, Comcast, Dish, and Nordstrom.

Most recently, she spent six and a half years at Camping World serving as its Senior Vice President and GM of membership products — including Camping’s World’s insurance arm, Good Sam — where she was responsible for $214 million of property and liability management.

Ballard joins Roamly as Director of Claims after leading the claims team at personal auto insurtech, Root. Prior to that, she managed the North America claims team for Uber. Ballard has a passion for insurance and more than 15 years’ experience in property and casualty. She has spent the last six years in the insurtech space building and growing peer-to-peer and gig economy claims departments.

Roamly provides embedded, episodic insurance coverage in the United States to power peer-to-peer RV rental marketplace Outdoorsy.

Agents interested in selling Roamly products can learn more about the application process here.