REI has launched a pilot program with The Pro’s Closet, a reseller of used bikes, to exchange bikes in the Denver market. The program allows customers to trade in a used bike in exchange for an REI gift card.
Sales begin with a “digital experience” where customers can submit a bike for review by The Pro’s Closet. If the pro buyers offer a buyback, they will instruct customers to bring the bike into the REI Denver flagship store. There, REI will issue them a gift card in exchange for the bike. The REI Bike Shop will then package and ship the bike to The Pro’s Closet to be resold.
Currently, REI will accept mountain, road, gravel, TT, and track bikes that align with The Pro’s Closet‘s current product offerings. Tandems, recumbents, and e-bikes are currently not being accepted.
REI reportedly is not planning on reselling used bikes at this time. However, the co-op said it is discussing options with The Pro’s Closet. During the pilot period, all bikes must be processed through the online program and brought into the Denver REI flagship store to participate.
