As part of a multi-year partnership with the National Forest Foundation (NFF), REI will donate up to $1 million to the nonprofit in 2018. Funds will support 11 projects that steward the country’s National Forests and Grasslands and restore access in areas damaged by natural disasters such as wildfires and hurricanes. The NFF partnership is part of a larger effort to invest in nonprofits and community organizations that share the REI mission to protect public lands and ensure access to the outdoors for all, said the retailer. In the past year, REI invested $8.8 million in 400 nonprofits across the country.
“The National Forest Foundation is a vital partner in our work to invest in the future of the outdoors and to make our public lands more accessible for all,” said Taldi Walter, REI community and government affairs manager. “While our national forests are enjoyed by millions of Americans every year, trail restoration and maintenance can lag when natural disasters or other environmental factors cause damage. We’re grateful for partners like the National Forest Foundation who make trail maintenance, restoration and access a priority.”
Seven out of ten Americans live within a two-hour drive of a national forest. National forests offer more than 158,000 miles of multi-use trails, 4,300 campgrounds and 1,200 boating sites in 43 states.
“REI’s continued commitment to America’s public lands, including our national forests, is an incredible example of how businesses can make a real difference to these treasured landscapes,” said Mary Mitsos, NFF president. “We are very proud of the work that we’re accomplishing with REI and grateful for their support of our national forests.”
This year’s investment will mark the second donation in a multi-year partnership with the NFF. REI also donated $1 million in 2017. In 2018, funds will support 11 projects across the country, including:
Recovery efforts in Ocala National Forest, after Hurricane Irma: As Hurricane Irma hit the state of Florida, it also devastated its national forests. The Ocala National Forest, located just north of Orlando, is home to the Florida Scenic Trail, which offers wildlife viewing and swimming. The NFF will use REI funds to restore access by repairing the boardwalk along the trail.
The NFF’s “Find Your Fourteener” campaign in Colorado: Colorado is home to 54 14,000-foot peaks, known as the “Fourteeners.” Forty-eight of these peaks grace six of the state’s national forests, and trails along the peaks are some of the most popular in the nation. REI funds will support trail maintenance on Quandary Peak, Mt. Elbert and the Devil’s Playground trail on Pikes Peak, making the trails more durable and sustainable for the future.
The REI donation to the National Forest Foundation was made possible by the REI Co-op Mastercard. With every purchase made on the REI Co-op Mastercard, REI makes a donation to the National Forest Foundation.