REEF Appoints New President

Beach lifestyle brand REEF announced that it has appointed Mike Jensen as president.

Jensen most recently served as general manager and Head of Brand of DC Shoes, a division of Boardriders. He has a long history working with leading brands across action sports and lifestyle footwear, such as DC Shoes, ASICS, SPY, Inc. and Converse.

“I have been a big fan of the REEF brand for a long time. The brand has a long and powerful history and is extremely well positioned in the marketplace. The opportunities ahead for REEF are tremendous and I look forward to working with the team and our customers to unlock the brand’s full potential,” said Jensen, whose tenure officially begins in February. 6

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