Beach lifestyle brand REEF announced that it has appointed Mike Jensen as president.
Jensen most recently served as general manager and Head of Brand of DC Shoes, a division of Boardriders. He has a long history working with leading brands across action sports and lifestyle footwear, such as DC Shoes, ASICS, SPY, Inc. and Converse.
“I have been a big fan of the REEF brand for a long time. The brand has a long and powerful history and is extremely well positioned in the marketplace. The opportunities ahead for REEF are tremendous and I look forward to working with the team and our customers to unlock the brand’s full potential,” said Jensen, whose tenure officially begins in February. 6
