Raydiant, a leader for in-store experiences, deepened its artificial intelligence (AI) and computer vision capabilities with the acquisitions of Sightcorp and Perch. Additionally, Raydiant added hundreds of application partners to become a leading in-store experience platform.
“Retailers have struggled to bring digital in-store due to the overwhelming number of point solutions, lack of reliability, intelligence and data visibility. For the first time, retailers and brands can deploy their online tools and bring them to their physical locations with 99.99 percent reliability and total visibility,” said CEO Bobby Marhamat (pictured).
Completing the two acquisitions bring expanded capabilities onto one platform to enable retailers to create dynamic and data-driven experiences, which Raydiant can create.
The capabilities include:
- Lift-and-learn uses smart shelves powered by sensors (similar to hotel room mini-bars), tags or cameras to give customers information and promotions about the products they pick up.
- People AI identifies the age, gender, and sentiment of a shopper while maintaining privacy (GDPR and CCPA compliance). Along with lift-and-learn, People AI allows businesses to deliver personalized experiences and content to each customer based on who they are and what they’re doing at the shelf.
- Interactive digital signage is a customer-facing experience platform that allows businesses to display content on screens that may be free-standing, mounted to walls, embedded in displays, or via electronic shelf labels. These screens can show product details, ratings and reviews, influencer content, QR codes, cross-sell suggestions, seasonal promotions, endless aisle selection, and more
- Open application marketplace for partners to port their digital software applications to be deployed in-store, letting Raydiant’s technology manage the challenges of in-store deployment (device management and reliability, connectivity, analytics, etc.).
Raydiant announced it has hundreds of partner applications within the Raydiant Marketplace, including Virtual Try-On platforms PerfectCorp, FaceCake, and Holition; retail media network monetization platforms; inventory and planogram compliance detection; and employee management and gamification. It also has integrated with the top point of sales systems for dynamic menus, catalogs, pricing, and personalization, including NCR, Square, Lightspeed, Toast, Lightspeed, PAR/Brink and Clover.
To learn more, visit www.raydiant.com.
