Rad Power Bikes, a global direct to consumer ebike brand, is expanding in Seattle. The company is upgrading its U.S. footprint from 7,000 to nearly 33,000 square feet in the historic Ballard neighborhood where the business has been headquartered since 2015. At the heart of the expansion is a new flagship showroom and service center, which is the brand’s only brick-and-mortar location in the U.S.
Seattle serves as Rad Power Bikes’ global headquarters alongside its regional offices and showrooms in Vancouver, British Columbia, and Utrecht, the Netherlands.
“This is an exciting milestone for our business and our customers. We’ve moved on from our small start-up spaces to an environment we built to take us through the next phase of hypergrowth,” said Mike Radenbaugh, co-founder and CEO of Rad Power Bikes. “Most importantly, we built a new destination for our massive community of owners where they can experience the brand, kick the tires with us, and be even more involved in the ebike revolution.”
The flagship retail showroom and service center is five times larger than the company’s previous location. Riders can visit the brick-and-mortar store to test ride the full lineup of ebikes, purchase an assembled model, and pick up must-have accessories and merchandise. Customers can also have their ebikes maintained and repaired on-site by Rad Power Bikes’ expert team of mechanics.
With the goal of creating a community hub, Rad Power Bikes worked with Ballard-based companies to develop an open layout with sustainable woodwork and custom-made modular displays that can be easily rearranged to make room for local events, educational classes, and other social gatherings.