Rab has named Ryan Krusemark as the company’s first-ever national sales manager as it looks to build on its success and expand its North American footprint in 2021. Krusemark will be based out of his hometown of Livingston, Mont., and will oversee all
U.S. sales for Equip, the parent company of both Rab and Lowe Alpine. Krusemark joins Rab after 14 years with outdoor apparel company Kuhl, including the past 10 as the company’s director of sales.
“Ryan is highly regarded throughout the industry and he brings a wealth of sales experience to the team along with a passion for providing true support for our retail partners,” said Rab U.S. country manager Jon Frederick. “Ryan will be leading our team of independent reps as we continue to introduce premium and sustainable products to specialty retailers and customers across the country.”