PrimaLoft, Inc. announced that its latest innovation, PrimaLoft Silver Insulation Active, is now bluesign and OEKO-TEX Standard 100 approved. New styles from brand partners utilizing PrimaLoft Silver Insulation Active for Spring 2016 will be on display at Outdoor Retailer Summer Market at PrimaLoft booth #40043.
PrimaLoft Silver Insulation Active offers both high breathability and thermal properties, designed specifically for high-output adventures. This soft, packable and water-resistant insulation enables excess heat and moisture to escape, keeping the user comfortable, warm and dry
“Following the successful launch of PrimaLoft Silver Insulation Active for Fall/Winter 15, we now have these important accreditations for our unique innovation.” said Mike Joyce, president and CEO of PrimaLoft. “Achieving these important standards assures consumers, brand owners and retailers that PrimaLoft is a trusted partner with products that not only perform to the highest standards but also adhere to strict ethical guidelines.”
Terry Stephenson, International Marketing Manager at Montane, who is using PrimaLoft Silver Insulation Active in its new Fireball Verso Pull-On for FW 2015 and SS 2016, also commented: “PrimaLoft Silver Insulation Active allows us much more freedom to use high CFM, breathable fabrics within our insulation range. Using this unique insulation allows the wearer maximum versatility, meaning they can enjoy the highest breathability and gain the unmatched thermal benefits of the PrimaLoft Silver Insulation Active – perfect for a range of fast and light outdoor activities.”
Other international brand partners using PrimaLoft Silver Insulation Active include: 4F, Bogner, Cross, Cabelas, CMP/Campagnolo, Carpus, Castelli, Direct Alpine, Dunderdon, Eddie Bauer, Eider, Helly Hansen, Houdini, LL Bean, La Sportiva, Martin Margiela Men, Musto, Montane, Marmot, Norrona, Rapha, Salomon, Sportful, Under Armour, Vaude and Zilli.
