PrimaLoft has collaborated with Mitsui Bussan Techno Products, a company specializing in the research and development of textile technology and the parent company of Pertex, to manufacture PrimaLoft Performance Fabric. Launched at the recent Outdoor Retailer Winter Market in Salt Lake City, Utah, the collection consists of a broad range of technical knits primarily developed for base layer applications.
The fabric collection is categorized into Gold and Silver groupings to distinguish each fabric’s specific performance and potential end-use.
The high-performance Gold group includes knits positioned as PrimaLoft Performance Fabric Heat or PrimaLoft Performance Fabric Dry. The Heat collection delivers temperature-regulating properties, and the Dry collection offers moisture management and rapid drying characteristics.
The Silver group features Merino wool/poly blends along with other knits constructed of technical fibers and advanced materials to provide moisture management, softness and comfort within a broad range of activities and weather conditions.
“Initial feedback on the fabrics has been great,” said Joy Gruver, Business Development, Mitsui Bussan Techno Products, representing PrimaLoft Performance Fabrics. “Brand designers we’ve met with who use PrimaLoft brand products in their product lines view the new fabrics as a natural fit and reinforcement to the PrimaLoft story, which is all about comfort and performance.”