Hydrapak appointed eight sales agencies as the company gears up to push beyond the independent bicycle dealer (IBD) channel and OEM business and further into outdoor and running specialty accounts. Oakland, Calif.-based Hydrapak, which has grown primarily out of the IBD arena, is best known for its role in OEM manufacturing of hydration reservoirs.
“As we launch a wholesale program in the outdoor and run-specialty industries, retailers are already embracing creative hydration solutions that include the SoftFlask program as well as our reservoirs and components,” said Jordan Phillips, Hydrapak’s director of sales.
Hydrapak President Matt Lyon said outdoor and run specialty retailers have responded positively to Hydrapak-branded products so far.
“Our selection of these outstanding sales reps will ensure that retailers will continue to have a high level of service as we grow,” Lyon said.
The rep agencies and their respective territories include”
Steve Rogerson: Srog Group, covering New York, New Jersey, Delaware, D.C., Maryland, Pennsylvania and Ohio.
Steve Copeland: Granite Marketing, covering Wyoming, Utah, Colorado and New Mexico.
Chip Parker: Eventum Sales, covering West Virginia, Virginia, North Carolina, South Carolina, Kentucky, Tennessee, Arkansas, Mississippi, Louisiana, Alabama, Georgia and Florida.
Paul Dukich: Tokul Creek Marketing, covering Washington, Oregon, Idaho and Montana.
Harold Mullins and Steve Reader: Atlantic Sport Group, covering Maine, New Hampshire, Vermont, Rhode Island, Connecticut and Massachusetts.
Dana Caraway: Caraway and Co., covering California, Nevada, Arizona and Hawaii.
Paul Gerten: Gerten Outdoor Group: North Dakota, South Dakota, Nebraska, Minnesota, Wisconsin, Iowa, Missouri and Illinois.
Walter Earnest: covering Texas, Oklahoma and Kansas.
