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Thursday, July 29, 2021

prAna Unveils its ‘Most Advanced, Sustainable’ Fabric for S/S 2021

prAna has added the new ReZion fabrication to its offering calling it the “most advanced, sustainable fabric to date.” Two years in the making, ReZion is a bluesign-approved stretch performance fabric made from recycled nylon and with PFC-free DWR. Combining durability, reliability, and functionality, ReZion is abrasion-resistant, water-resistant, quick drying, stretchy, and UPF 50+ rated, said the company. In addition, “ReZion features a refined hand feel without sacrificing performance.”

“As a brand, we are on a journey to make consistent improvements from a sustainability perspective. To develop a more sustainable version of Zion, a signature collection for prAna, was no small task,” said Rachel Lincoln, prAna’s director of sustainability. “Years of R&D and thousands of hours from our product creation team culminates in Spring 2021 with ReZion, a product line that is sustainable, functional and reminds us where we started with the Zion line 20 years ago.”

ReZion will be available in stores and online in February 2021. Men’s styles include the Alameda Short (SRP $69) and Alameda Pant (SRP $79). Women’s styles include the Alana Skort (SRP $69), Alana Jogger (SRP $89), Alana Short (SRP $65), Alana Knicker (SRP $79) and Alana Pant (SRP $89).

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