Online shopping has been around for 20 years, yet consumers still struggle to find the right size in clothing and footwear. Existing solutions like size charts and quiz-based size recommendation tools do not alleviate the problem; in fact, more than 60 percent of consumers buy more than one size, according to Business Insider.
Not surprisingly, consumers – who are likely frustrated with sizing issues – are open to new, higher-tech alternatives for finding the right fit. According to a new Harris Poll commissioned by NetVirta, a fit technology leader and creator of Verifyt, 62 percent of American consumers would be likely to use 3D smartphone scanning for their body and feet to determine the correct apparel and footwear sizes when shopping online.
That number jumps to nearly 78 percent among American consumers ages 18-44.
It’s clear the credibility of the scanning technology plays a role in consumers’ openness to using such apps. When shopping online for clothing and footwear, nearly seven in 10 American consumers would be more likely to choose a scanning app based on FDA-cleared technology with medical-grade precision over another app without this credential.
The Verifyt app, which derives a user’s 3D body shape in under a minute, was adapted from NetVirta’s proprietary CurveCapture technology. This medical scanning solution provides thousands of physicians in 13 countries the ability to scan their patients using a smartphone.
“The Harris Poll/NetVirta results indicate people are now ready for such technology,” said Jeff Chen, CEO and co-founder of NetVirta. “It’s clear that consumers value Verifyt’s medical origins – a testament to its credibility. Our precision provides consumers the confidence to choose the right size from home, and ultimately results in a seamless shopping experience with fewer returns and happier customers.”
For more information, visit: www.netvirta.com
