Pimaloft Partners with Victor Capital to Accelerate Growth

PrimaLoft, Inc., today announced the completion of a management-led transaction to recapitalize the business and to help the growing company invest in innovative technologies moving forward. The new investor group is led by private equity firm Victor Capital Partners in partnership with the private equity group at Allstate.

PrimaLoft management will continue to maintain a significant investment in the business. Financial terms of the transaction were not disclosed.

“This is an incredible opportunity to enhance the future of PrimaLoft,” said Mike Joyce, president and chief executive officer of PrimaLoft. “In recent years, we have enjoyed significant growth and further established PrimaLoft as a leading consumer ingredient brand that partners with many of the best outdoor, fashion, and home furnishings companies in the world. Our new partnership with Victor Capital will provide the capital, commitment and operating support to drive our technological innovation and market development to new levels.”