Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, unveiled a new product line, sales manager, and public relations firm of record, all geared to expand the company’s footprint during an expansion year.
Founded in 2011 in Denver, Phunkshun Wear was designed to meet the demands of ski and snowboard instructors. The company has since built its reputation on developing lightweight balaclavas and protective neck tubes made entirely from recycled bottles and perfect for skiing, snowboarding, running, biking, fishing, yoga and other outdoor activities.
Phunkshun Wear’s new line of Ultralite Tubes are incredibly lightweight and provide virtually unrestricted breathing during all outdoor activities, perfect for the trail, mountains, forests or anywhere outdoors.
Available in 27 distinct patterns such as Tweed, Tribal, and Pride (above), the UltraLite Tube delivers UPF 50+ rating sun protection and wicking properties to transport sweat away from the body and aid with temperature management.
“Developing a warm weather neck tube geared for outdoor activities wasn’t easy, especially considering that we were determined to create something more refined than what other brands are importing,” said Phunkshun Wear CEO Jason Badgley. “We’ve accomplished that with our Ultralite tube and are making it here in Colorado.”
Phunkshun Wear also hired Patrick Meehan as the company’s new sales manager, giving the company an industry veteran with nearly two decades of experience in the action sports industry. Meehan joins the company after spending more than three years as the event marketing and media manager for LEKI, a manufacturer of skiing, hiking and trekking poles.
Phunkshun Wear also named Boulder-based Meteorite PR as its public relations firm of record. Meteorite PR was founded in 2017 by PR industry veteran Eric Henderson and represents a broad collection of clients.
