Pelican International Inc. announced today the acquisition of substantially all Confluence Outdoors LLC assets, located in Greenville, S.C. With this acquisition, the company now offers one of the most comprehensive assortment of paddle sports equipment in the industry, from premium brands to more accessible and reliable products. Confluence’s stable of brands includes Boardworks, Dagger, Harmony Gear, Mad River Canoe, Perception and Wilderness Systems.
According to Danick Lavoie, president and CEO of Pelican International, the acquisition aims to capitalize on the strengths and capabilities of two synergistic businesses and brands. The combined entity will consist of more than 800 employees in three manufacturing sites located in North America. Terms of the deal were not released.
“Starting today, our team members, retailers and paddle sports enthusiasts from all backgrounds will be put at the forefront of our strategy in order to unlock our full potential and to continue to execute our growth plan,” stated Lavoie.
“The combination of the two businesses will produce by far the largest and most comprehensive group in the paddle sports space,” said Antoine Élie, cofounder of Pelican International. “This paddle sports powerhouse will offer, under the best brands, a complete line-up of products spanning all paddle sports categories, catering to the needs of all types of consumers. As always, our primary focus is the satisfaction of our products’ users,”
Reed Smith LLP served as legal counsel to Pelican, and Nexsen Pruet, LLC served as legal counsel to Confluence, in the transaction.