Faced with fresh competition in the form of a new Paddlesports Retailer Show put on by outdoor industry veterans Sutton Bacon and Darren Bush and set for this September, Outdoor Retailer announced “an enhanced paddle initiative with new experiences to be introduced at Summer Market.” In addition to the Open Air Demo returning to Jordanelle, OR is adding new clinics, education programs and networking sessions. That includes a new series of workshops at the Open Air Demo covering best practices for planning and staging consumer events.
What’s more, Outdoor Retailer and Surf Expo will debut a joint Retailer Exchange Program at Summer Market 2017 and Surf Expo September 2017. This program will introduce Outdoor Retailer’s top outdoor and paddle buyers to Surf Expo and Surf Expo’s top cruise, resort, and regional East/Caribbean buyers to Outdoor Retailer.
“Paddling is a fundamental outdoor experience that contributes to and thrives alongside the rest of the human-powered industry represented at Summer Market,” said Marisa Nicholson, Vice President Outdoor Retailer and Show Director. “Our Retail Relations team has been engaged with independent specialty and paddlesport specific retailers and reps and we have listened closely to their feedback and are grateful for their insights. This year’s changes reflect those discussions.”