Outdoor Retailer Mountains Plus Adds Bitcoin as Payment Option

Joining the list of retailers now accepting the online currency, Seattle-based Mountains Plus (www.mpgear.com) has partnered with Coinbase and Upshot Commerce to offer the Bitcoin digital payment method for its online customers. The company says it is the first retailer in the outdoor industry to start accepting Bitcoin.

“Sometimes just having the right product isn’t enough,” states Erik Viafore, President and CEO of Mountains Plus. “We work hard to provide amazing service to our customers and, as a smaller retailer, we have the ability to adapt quickly to their changing needs and offer solutions that the competition isn’t.”

The BitCoin currency offers much of the safety and security of a cash transaction yet it can be used online with a very limited risk of fraud, says Viafore. And new merchant providers such as Coinbase and e-commerce platforms such as Upshot Commerce make it more accessible.

“Being able to support multiple currencies and payment methods is a definite advantage in the ecommerce marketplace,” says Upshot Commerce CEO Neal Kaiser. “With the Upshot Commerce platform, Mountains Plus customers can use BitCoin with the same security and reliability expected from any other standard payment method.”

“We are really excited about this new offering,” states Viafore, “and we are optimistic that it will resonate with our more tech savvy customers looking to purchase products like GoPro cameras and high-tech cycling trainers.”