Outdoor Research, a maker of high-end outdoor apparel and gear, expanded the sales territory for its Great Lakes territory sales representative team, Westbay Trading Co., to include the midwest. This area – which includes Michigan, Ohio, Indiana, Kentucky, Missouri, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa and Nebraska – is represented by Tom Meier, George Terrizzi and Jim Misiewicz.
“Tom, George and their team have been invaluable in growing the brand through many years of dedicated partnership in the Great Lakes region,” said Michael O’Connell, director of North American sales. “Their unwavering commitment and exceptional expertise have been instrumental in our success, and we are delighted to see these territories combine under their expert leadership.”
“This strategic decision aligns with our commitment to elevating our market presence and providing superior service to our valued retail partners,” he continued. “Our team is enthusiastic about the opportunities this presents and confident that it will lead to numerous benefits, including enhanced support, brand alignment and collaboration within the Midwest territory.”
West Bay Trading Company has represented world-class brands in the outdoor recreation industry for over 40 years, including Outdoor Research in the Great Lakes territory for 24 years.
Utilizing the team’s many years of industry experience and knowledge of the Outdoor Research brand story is expected help with OR’s growth in the Midwest territory, O’Connell said.
“Expanding our territory reach with Outdoor Research is very exciting for me and my team,” said Tom Meier. “We are looking forward to connecting with new retailers and helping continue OR’s growth trajectory.”
