Formidable Media to Host Natural Materials Panel at Functional Fabric Fair

Textile industry communications agency Formidable Media is scheduled to host a panel, on Tuesday, July 16, that provides an inside look at how natural materials can be leveraged to grow brand responsibility while elevating textile performance.

This discussion – Natural Materials: The Path Towards Brand Responsibility – will occur at 4pm ET at the Functional Fabric Fair in New York City.

The panel will specifically spotlight how newer biomass-based textiles are complementing established materials such as down and wool, not only enhancing performance but meeting evolving consumer demand for eco-friendly products.

Renewable and biodegradable, natural materials can also bring first-rate performance to sustainability programs. As global regulations and increased customer concern drive the demand for sustainable products, forward thinking brands are increasingly turning to natural materials as a sustainable alternative.

“For years, brands have searched for ways to lower their environmental footprint while maintaining performance,” said Scott Kaier, the president of Formidable Media. “Traditionally, sustainability came at the cost of performance. I think there is a great case to be made that natural materials are evolving to outpace synthetic materials, and this panel will highlight a lot of those achievements.”

The discussion will feature insight from leaders in sustainability and textile innovation, exploring the opportunities and challenges in adopting natural materials within supply chains. Attendees can expect a deep dive into the latest advancements and best practices that are shaping the future of responsible sourcing and manufacturing in the textile sector.
Hand-picked from across the outdoor, fashion, and lifestyle markets, panelists include: