Outdoor PressCamp, a hosted media event coming June 20-24, 2016 to the Wasatch and Park City environs, has inked several new brand participants early in 2016 to continue the momentum for this high-touch, deep dive media event.
The lineup of top brands from the greater Outdoor Recreation world has expanded to include Hobie, Hi-Tec Sports, Downtek and 37.5/Cocona, representing trail, camp and watersports innovation stories as primary focus areas of this summer’s inaugural Outdoor PressCamp. These brands join Lowa, Camelbak, Five Ten, Tenkara USA, Ramtect, Hood Rubber Company and Aku in the growing lineup of key outdoor industry brand stories being told at Outdoor PressCamp 2016.
Built in close partnership with the successful Bike PressCamp, Outdoor PressCamp facilitates media exposure for brands at a very reasonable price. It greatly reduces product launch out-of-office time and introduces many manufacturers to new media outlets. For the past six years the Bike PressCamp has consistently yielded media coverage for the cycling industry, while generating peer-to-peer and brand-to-editor relationships.
The first ever Outdoor PressCamp 2016 will be held at The Lodges at Deer Valley Resort. Just 40 minutes from Salt Lake City International Airport, the site offers world-class hiking trails and extraordinary scenery. The Camp’s theme combines camping with higher rev trail sports such as trail running, backpacking, hiking and mountaineering, as well as trailside watersports such as fly-fishing and paddling
In addition, Outdoor PressCamp has signed on with What’s Up PR and Beth Cochran, a boutique communications firm dedicated to the active lifestyle stories from the snowsports, cycling and outdoor industries. “I’ve always respected and admired Beth’s work with organizations in the industry, and I’m excited to get to work with her more officially with PressCamp. She’s a creative and energetic partner who has helped dozens of brands gain great exposure”, said Kenji Haroutunian, Outdoor PressCamp Event Director and longtime industry veteran.
Interested brands or media participants should contact Kenji Haroutunian at either kenji@presscamp.com or 310-489-3281. Deadlines are approaching quickly and only a limited number of positions remain available.
