Outdoor Market Alliance Kicks Off First Summer Market Week

Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing more than 175 different brands in the outdoor, resort, run and bike markets in the Rockies region, is launching its first Summer Market Week, June 13th-17th. OMA will play host to specialty retail buyers at its new showroom spaces in Lakewood, Colo.

Conveniently located close to Denver, Boulder, and Golden, the OMA showrooms are at 11111 W. 6th Ave. and will be open to buyers starting with a happy hour from 4 to 6 p.m., June 13, and during business hours throughout the week. Buyer attendees are invited to join a group run at 5 p.m., June 15, on Green Mountain in Lakewood, followed by beers at OMA.

“We realized that an outdoor industry hub for our customers, combined with a mission that supports our communities and values was a shared vision for what’s next in our markets,” said Keith Reis, founding board member of OMA. “Beyond sharing space, we’re sharing resources, knowledge, best practices and access to B2B partners that support our retail partner relationships and elevate our businesses as a whole.”

Summer Market Week will feature B2B education and training onsite provided by Elastic and NuORDER e-commerce and digital merchandising solutions, and data, industry expertise and prescriptive analytics from NPD Group. The community cause partner for Summer Market Week will highlight Big City Mountaineers, with OMA hosting their booth space and promoting the organization among their retailer network.