Outdoor Brands Invest in Public Lands Defense

Outdoor brands Velocio, Patagonia, and The North Face are supporting The Conservation Alliance’s effort to preserve and defend the integrity of our public lands system in 2020.

Thanks to the support of these companies, The Conservation Alliance has awarded five grants from the organization’s Public Lands Defense Fund to groups working to defend the Roadless Rule, the National Environmental Policy Act, and Cascade Siskiyou National Monument.

The Conservation Alliance has awarded five Public Lands Defense Fund grants totaling $80,000 in 2020 to the following organizations:  Western Environmental Law Center for their efforts to defend the Cascade Siskiyou National Monument ($15,000) and stop attempts to weaken the National Environmental Policy Act ($15,000); The Wilderness Society for their effort to defend the Roadless Rule in Alaska and Utah ($20,000); Southeast Alaska Conservation Council for their effort to keep the Tongass National Forest roadless and wild ($15,000); and Taxpayers for Common Sense for their effort to defend the Roadless Rule ($15,000).

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Conservation Alliance founding member companies Patagonia and The North Face each pledged $50,000 to support the Public Lands Defense Fund in 2020. This is the fourth consecutive year these companies have supported the Public Lands Defense Fund.

Cycling apparel company Velocio also donated $25,000 to the Alliance’s Public Lands Defense Fund. This donation is the result of a special edition cycling jersey inspired by the company’s commitment to protecting wild places. Velocio’s 1% Better Way campaign to raise funding for environmental organizations is in partnership with 1% for the Planet.

The Conservation Alliance has awarded a total of $727,000 in Public Lands Defense Fund grants since the fund was launched in 2017. The following companies have made significant contributions to the Public Lands Defense Fund:  Arc’teryx, Patagonia, The North Face, Ruffwear, Gu Energy Labs, Velocio, Smartwool, Farm to Feet and KEEN.