Osprey Launches ‘BOFIS’ Retailer Support Program

Osprey announced a new program aimed to support independent specialty retailers as they begin to open following the COVID-19 pandemic. The new “Buy Online, Fit In-Store Program” is designed to drive customers to Osprey specialty retail partners, “the local experts in product, fit and regional adventure,” said the company.

Customers purchasing qualifying backpacking styles on Osprey.com will be encouraged to visit their local participating retailer to receive a professional fit and continue shopping for their remaining gear and apparel needs. Once the retailer fits the customer, the retailer will receive 15% of the pack’s purchase price as a credit on their Osprey account. To further assist the retailer, Osprey has created an updated contactless pack-fitting method to maintain social distancing and provide peace of mind to both the customer and retail sales person.

“We are really excited to roll out this program to support our independent specialty retail partners during this incredibly challenging time,” said Brian Mecham, senior director of sales, Osprey. “Our goal with the program is two-fold. It provides retailers with an additional revenue stream and, most importantly, drives customers into stores once restrictions are lifted. Generating traffic and opportunities for add-on sales will be critical over the next few months.”

Consumers who have purchased a qualifying, multi-day, backpacking pack, after April 1, 2020 can enter their zip code in the Osprey dealer locator to find the closest participating “Buy Online, Fit In-Store” retailer and bring their pack, along with the receipt, to the retailer for a professional pack fitting. The retailer then reaches out to Osprey’s dealer service team with the order number from the receipt to receive the credit.