Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announced Reenie Benziger has been named chief product officer, effective January 11, 2021.
In this position, Benziger will provide executive oversight for all product-related functions across all product categories.
Prior to Orvis, Benziger served as the vice president of global apparel at Nike. She has more than 20 years of executive and senior leadership experience in the apparel industry and has served in various leadership roles at Nike, Pac Sun and Gap throughout her career.
In her new role, Benziger will oversee merchandise strategy in all product categories, focusing significantly on Men’s and Women’s apparel. Additionally, she will lead the collaboration between the product design, development, sourcing and planning teams, providing support as Orvis continues to develop technical and innovative consumer-centric products.
As consumers continue to demand more overlap between versatile sportswear and tech apparel, Benziger will play a large role in identifying growth opportunities for Orvis’ active lifestyle business and sustainable product solutions.