Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing gear, dog products and active lifestyle apparel, announced Rebecca Jones has been named chief people officer.
In this new position, Jones will provide executive oversight for the human resources department at Orvis, focusing on employee engagement and support, talent development, and training and growth within the organization.
“From our retail stores to our fly rod shop, our Orvis family is our most valuable resource at this company,” said Orvis President Simon Perkins. “We are thrilled to welcome Rebecca to this new and exciting role. Her background in strong, values-led culture will help us continue to build upon our own, and our commitment to supporting and growing our people within the organization as we continue to evolve.”
Prior to Orvis, Jones served as the chief people officer at European Wax Center, where she led the company’s human resources strategy, talent development, and diversity and inclusivity initiatives. Jones brings more than 20 years of executive and senior leadership experience from her time spent working in the hospitality, beauty and retail industries for brands including Starboard Cruise Services, Carnival Cruise Lines and John Hardy jewelers.
In her role, Jones will provide strategic expertise for training and advancing people, building culture, hiring and onboarding, enhancing social responsibility initiatives, and developing a long-term vision and strategy for Orvis and its people. Additionally, her role as chief people officer will play a critical part in evaluating organizational design, from executive coaching to the implementation of learning and development programs.
