Oru Kayak, makers of the original origami-inspired folding kayak, is teaming up with United By Blue, the apparel brand committed to cleaning up the country’s waterways, to create a water-inspired collection of equipment and apparel. The collaboration brings together two brands committed to water to co-create a limited edition t-shirt, backpack, hat and special edition Oru Beach LT Kayak, said the companies.
Oru Kayak and United By Blue share a common passion for bringing people together through water; one by facilitating on-water recreational experiences, the other by inspiring clean-water stewardship. The brand collaboration, available for a limited time, was a long time coming. For years, Oru Kayak has contributed boats for United By Blue’s water clean-ups; a company program that pledges to remove 1lb of trash from an ocean or waterway for each product the company sells. Oru Kayak Director of Marketing, Andy Cochrane, said “We’ve been inspired by UBB for a while and feel fortunate to finally have the opportunity to bring our brands together. Our mutual interest in water made this the ideal partnership”
United By Blue Co-Founder, Mike Cangi, echoed similar sentiment, “For years we’ve been cleaning up oceans and rivers and using Oru Kayaks to get our volunteers out on the water. We’re very glad to finally see a United By Blue logo on a boat and even more glad to have it be alongside Oru Kayak.”
The exclusive collection is available now at orukayak.com, unitedbyblue.com, and at United by Blue retail locations.
