After its fourth consecutive year of double-digit turnover growth, Ortovox looks to expand support and presence in the Northwest with the help of Elevated Adventures LLC, an agency owned by Joel Anderson. Elevated will now lead sales efforts in Alaska, Washington, Oregon, Idaho and Montana.
“Joel Anderson brings a wealth of experience to the Ortovox team, and we are thrilled to have him represent us as we work to elevate our brand presence in the Northwest,” said Tom Mason, U.S. brand manager for ORTOVOX. “If wintertime snowsport participation is anything like we’ve seen in the past three months of summer, ski touring is going to be huge. People are going to head to the backcountry more than ever in an attempt to get away from the crowds, and with so many top touring destinations located in the Northwest, it’s essential that we’re there to provide safety equipment and educational resources for those zones.”
Elevated Adventures is based Hood River, Ore., and has extensive experience with brands such as Under Armour, Rossignol Ski Company and The North Face, as well as in specialty retail with iconic snowsports shops including Sturtevant’s.
“I’ve been in the outdoor industry for most of my career and have witnessed first-hand just how quickly Orotvox has grown in the U.S. over the past few years,” said Anderson.