Beaumont Products announced today that Penfield Marketing Group has signed a definitive agreement to purchase Dermatone, a leading suncare and lip care brand for outdoor enthusiasts. The brand, originally founded in Windsor Locks, Conn., will be operated out of Penfield’s headquarters in Southport, Conn., under a newly formed subsidiary, Dermatone Labs, LLC.
Dermatone was founded in 1981 by skin care pioneer, Ric Nelson, as one of the first products to provide cold weather protection along with sunscreen. For almost 40 years, winter and summer outdoor sports enthusiasts have been saving their skin and lips from sunburn, windburn and frostbite with Dermatone’s skin protection products.
“We are thrilled to announce the acquisition of Dermatone,” said Penfield Marketing’s president and CEO, Doug Metchick. “Dermatone’s great history and strong community of followers have helped build it into one of the outdoor industry’s legendary brands. We look forward to leading its next chapter of growth and introducing it to a new generation of consumers and outdoor enthusiasts.”
Terms of the agreement were not disclosed.